The era of elusive, glamorous celebrity lifestyles is fading. Instead, more authentic and humble portrayals of stars who live alone are captivating Gen Zers, exemplified by Korean celebrities Lee Young-ja, Choi Hwa-jung and Kim Sook, who have been enjoying immense popularity by showcasing their simple, down-to-earth routines.
Comedian and TV personality Lee Young-ja, 56, shares glimpses into her solitary country life in Gapyeong, Gyeonggi Province, through MBC’s “I Live Alone” as well as her YouTube channel.
“The city is filled with dazzling displays. Then I realized that I’m not of the age where I need to ceaselessly compete with others in a race — I’d rather cheer others on. Yet, I find myself living like an Olympian, always striving for gold. It’s so peaceful to be 홀짝게임 here, away from the noise, where I can simply relax,” Lee said, explaining why she decided to move to the countryside on her YouTube channel.
She mainly shows a “three days in the city, four days in the countryside” lifestyle. After working hard, she relaxes in her self-decorated dream house, enjoying home-cooked meals and peaceful moments in her garden. Her simple routine has resonated with many, with her videos garnering nearly 2 million views.
“It looks like she’s truly happy, living life without pretense and doing whatever she wants. I’ve been feeling burned out lately and nothing has been giving me much joy, but watching Lee Young-ja’s rural life was really interesting and fun. It was so healing and comforting,” said Park Eun-ji, a 23-year-old university student.